Free PDF PopCo, by Scarlett Thomas
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PopCo, by Scarlett Thomas
Free PDF PopCo, by Scarlett Thomas
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PopCo tells the story of Alice Butler-a subversively smart girl in our commercial-soaked world who grows from recluse orphan to burgeoning vigilante, buttressed by mystery, codes, math, and the sense her grandparents gave her that she could change the world.
Alice-slight introvert, crossword compositor- works at PopCo, a globally successful and slightly sinister toy company. Lured by their CEO to a Thought Camp out on the moors, PopCo's creatives must invent the ultimate product for teenage girls. Meanwhile, Alice receives bizarre, encrypted messages she suspects relate to her grandfather's decoding of a centuries-old manuscript that many-including her long-disappeared father-believe leads to buried treasure. Its key, she's sure, is engraved on the necklace she's been wearing since she was ten. Using the skills she learned from her grandparents and teaching us aspects of cryptanalysis, Alice discovers the source of these creepy codes. Will this lead her to the mysterious treasure or another, even more carefully guarded secret?
- Sales Rank: #95231 in Books
- Published on: 2005-10-03
- Released on: 2005-10-03
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .88" w x 5.31" l, 1.16 pounds
- Binding: Paperback
- 512 pages
From Publishers Weekly
The code-breaking and -making heroine of Thomas's latest smart, engaging novel (after Going Out) takes a critical view of the corporate marketing of cool, an exploit she knows from inside the rapaciously hip boardrooms of the titular British toy company, the third largest in the world. Twenty-nine-year-old Alice Butler has parlayed her expertise in "crosswords, cryptography, and cryptanalysis";talents she gained from her mathematically inclined grandparents;into a job at PopCo's Ideation and Design department, where she creates sleuthing kits for kids (KidSpy, KidTec and KidCracker). At a companywide countryside retreat (aka "Thought Camp"), the CEO selects Alice to help invent a product that will spark a craze for teenage girls. While Alice looks into her past for insight to this inadequately tapped market;and for clues to her own identity;she also ponders a locket from her grandfather that may contain the code to a centuries-old puzzle. As Alice works on PopCo's blockbuster product and decodes the ancient brainteaser, as well as encrypted messages from an anonymous PopCo colleague, she becomes increasingly disenchanted with her employer's ubiquitous branding, advertising and exploitation of young consumers. Thomas delivers a captivating heroine and a pointed cultural critique that will especially resonate with the No Logo crowd. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Mathematical puzzles. Mind-bending codes. A secret manuscript. And a cake recipe, too. Thomas' latest (after 2004's Going Out) has a chronic case of attention deficit disorder. As the novel opens, Brit Alice Butler is en route to a retreat sponsored by her employer, PopCo, a cutting-edge--and slightly creepy--toy company. (Alice takes the midnight train to avoid colleagues--and human contact in general--an early indication that she is a little off-kilter.) It's no wonder Alice considers herself an outsider; her father disappeared when she was nine, leaving her in the care of her grandparents, two quirky cryptanalysts privy to the whereabouts of a centuries-old buried treasure. Meanwhile, at the company conference, Alice and her colleagues are charged with developing the ultimate product for the teen-girl market. Alice is soon distracted from the task by mysterious encoded messages slipped under her door. Will deciphering them shape her future, or perhaps shed light on the past? Although Thomas' premise is clever, her digressions into esoteric topics (Godel, anyone?) are likely to leave readers more exhausted than amused. Allison Block
Copyright © American Library Association. All rights reserved
Review
UK PRAISE FOR POPCO
"How many novels can you think of that leave the reader with an intriguing puzzle to solve, plus a cake recipe, plus a crossword and a list of the first thousand prime numbers? Clever, likeable, frothy, zeitgeist-chasing."--Time Out London
"No heroine this year was more beguiling than Alice in Scarlett Thomas's PopCo. A mix of maths, cryptography and vegan politics, this book might just change your life."--Independent on Sunday Novels of the Year.
Most helpful customer reviews
0 of 0 people found the following review helpful.
clever and challenging
By Jessica
I'll say from the get-go that Scarlett Thomas is not a writer for everyone, but she does resonate with me. I enjoyed this book immensely. I love how she incorporates elements of science and weaves it in and out of the story. Her protagonist is unique, odd and (for me, at least), totally and completely intriguing and lovable. I can see how some people might be put off by the end, and there were a couple places where our cultural differences shone through (I'm from the US), such as the mention of genetically modified foods (which are more commonly accepted here than in Europe), however I'd say keep an open mind. It's good to challenge our thinking and our acceptance of reality, and Thomas is the master of getting you to do that.
0 of 0 people found the following review helpful.
Quirky, Smart and Funny
By missmh2k
Fascinating and well-told story. If you like quirky/clever stories with off-beat, first-person narrators who operate outside the constraints of standard society, you'll dig this one.
21 of 21 people found the following review helpful.
Absolutely brilliant
By HollyGolightly712
One of the most interesting and intelligent books I've read in a long time, PopCo ties together its spiky protagonist Alice Butler's childhood as a junior cryptanalyst with her current job developing products for a massive toy conglomerate. As she wrestles with her latest corporate challenge--how to market toys to teenage girls--she reflects on the nature of codes, cryptanalysis, cryptography, buried treasure, the ethics of marketing, and veganism.
This is definitely one of those books where you either read it and think it's an utter waste of time and mildly seditious, or you really wish the author was a friend of yours and you could call her up just to chat (to paraphrase Salinger).
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